I have an issue with how some ladies apply their makeup. I know I am not perfect, but I have always felt the following:
1) Less is best - unless you are in a formal gown at a night event - then go ahead and make your makeup as garish as the evening allows. Do the works: thick eyeliner, 3 coats of mascara, and loads of dark lipstick and eyeshadow!
2) Natural is better - especially for every day use. Makeup should enhance what you already have - not diminish it or make you look highly unnatural.
Here is a good key to go by: would people shrink back from horror when they sight you without your makeup? If so your colors are wrong, your makeup is on too thick, or....you could be one of those unfortunate women who have no features. You know...white eye lashes and eyebrows that need color to show others you actually have them.
I want to hand some ladies my business card with a gentle suggestion that they might want to update their cosmetic look. The one look that annoys me most is when fair skinned ladies use pale, metalic, colorless cosmetics on their face. This combo is really more flattering on ladies of color. To make a pale lady look more pale is just wrong.
The same goes for ladies of color: to add the same coloring that you already have is just wrong. You know, wearing bronze lipstick when your skin tone happens to be a beautiful bronze.
That's enough ranting for now. I'm thinking of compiling a cheat sheet of what color cosmetics look good on which skin tones. Mmmm - that's a thought.
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